@import url('https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;600;700&family=DM+Serif+Display:ital@0;1&display=swap');
:root{--ink:#1d332d;--muted:#58665e;--paper:#f9f8f3;--white:#fff;--line:#dce3d9;--green:#234d3b;--lime:#d8ed9f;--sage:#eaf0e4;--peach:#f6decb;--lilac:#e9e3f3;--gold:#f5e8b9;--radius:18px;--shadow:0 14px 36px #20352b0c}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:110px}body{margin:0;color:var(--ink);background:var(--paper);font:16px/1.65 'DM Sans',system-ui,sans-serif;-webkit-font-smoothing:antialiased}a{color:inherit;text-decoration:none}button,input,select,textarea{font:inherit}button,a,input,select,textarea{-webkit-tap-highlight-color:transparent}button{cursor:pointer}button:disabled{cursor:wait;opacity:.65}img,video{max-width:100%;height:auto}button,input,select,textarea,a{outline-offset:5px}:focus-visible{outline:3px solid #55822d}h1,h2,h3,p{margin:0}h1,h2{font-family:'DM Serif Display',Georgia,serif;font-weight:400;line-height:1.12;letter-spacing:-.025em}h1{font-size:clamp(40px,5.4vw,76px)}h2{font-size:clamp(30px,3.5vw,47px)}h3{font-size:20px;line-height:1.3;letter-spacing:-.02em}p{color:var(--muted)}ul,ol{padding-left:22px}li+li{margin-top:8px}[hidden],.hidden{display:none!important}.wrap{max-width:1240px;margin:auto;width:calc(100% - 64px)}.skip-link{position:fixed;top:-90px;left:20px;background:var(--green);color:#fff;padding:14px 24px;z-index:1000}.skip-link:focus{top:8px}.eyebrow{font-size:11px;letter-spacing:.15em;text-transform:uppercase;font-weight:700;color:var(--green)}.muted{color:var(--muted)}.small{font-size:13px}.mono{font-variant-numeric:tabular-nums}.link{color:var(--green);text-decoration:underline;text-underline-offset:4px}.label{font-size:12px;font-weight:600}.button{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:46px;padding:11px 20px;border:1px solid var(--green);border-radius:9px;background:var(--green);color:white;font-weight:600;font-size:14px;line-height:1.35;transition:background .15s,transform .15s}.button:hover{background:#153725;transform:translateY(-1px)}.button.light{background:var(--white);color:var(--ink);border-color:#ccd8c9}.button.light:hover{background:var(--sage)}.button.lime{background:var(--lime);color:var(--ink);border-color:var(--lime)}.button.small{min-height:36px;padding:8px 13px;font-size:12px}.button.ghost{background:transparent;border-color:transparent;color:var(--ink)}.button svg,.icon-button svg{width:18px;height:18px;stroke:currentColor;fill:none;stroke-width:1.7}.icon-button{display:inline-grid;place-items:center;min-width:40px;min-height:40px;border:1px solid var(--line);border-radius:9px;background:transparent;color:var(--ink)}.icon-button:hover{background:var(--sage)}.icon-button[aria-pressed=true]{background:var(--lime);border-color:#8caa59}.actions{display:flex;gap:12px;flex-wrap:wrap;align-items:center}.chip{display:inline-flex;align-items:center;gap:5px;border:1px solid var(--line);border-radius:30px;font-size:11px;line-height:1.3;padding:6px 9px;font-weight:500;background:white}.chip.green{background:var(--sage);border-color:transparent}.chip.peach{background:var(--peach);border:0}.section{padding:70px 0}.section-head{display:flex;align-items:end;justify-content:space-between;gap:30px;margin-bottom:28px}.section-head h2{margin-top:7px}.section-head>p{max-width:390px}.section-head>a{white-space:nowrap;font-size:13px;font-weight:600;text-decoration:underline;text-underline-offset:5px}.tint{background:var(--sage)}.border-top{border-top:1px solid var(--line)}.grid{display:grid;gap:20px}.grid.two{grid-template-columns:repeat(2,minmax(0,1fr))}.grid.three{grid-template-columns:repeat(3,minmax(0,1fr))}.grid.four{grid-template-columns:repeat(4,minmax(0,1fr))}.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:25px;box-shadow:none;min-width:0}.card h3+p{margin-top:12px}.card p{font-size:14px}.card .actions{margin-top:20px}.card .eyebrow{display:block;margin-bottom:13px}.card-link{display:block;transition:transform .15s,box-shadow .15s}.card-link:hover{transform:translateY(-3px);box-shadow:var(--shadow)}
.site-header{position:sticky;top:0;background:#f9f8f3f5;backdrop-filter:blur(14px);z-index:50;border-bottom:1px solid var(--line)}.site-header .wrap{display:flex;align-items:center;justify-content:space-between;gap:22px;min-height:85px}.site-brand{display:flex;align-items:center;gap:10px;flex-shrink:0}.brand-mark{width:40px;height:40px;background:var(--green);border-radius:10px;display:grid;place-items:center;color:var(--lime);font-family:Georgia,serif;font-size:25px;line-height:1}.brand-name{font-size:16px;line-height:1.1;letter-spacing:-.05em;font-weight:700}.brand-name span{display:block;font-size:10px;font-weight:500;letter-spacing:.13em;margin-top:4px;text-transform:uppercase}.main-nav{display:flex;gap:25px;align-items:center;font-size:13px;font-weight:600}.main-nav a{padding:9px 0;border-bottom:2px solid transparent}.main-nav a:hover,.main-nav a.active{border-bottom-color:var(--green)}.nav-actions{display:flex;gap:10px;align-items:center}.nav-actions .saved-label{font-size:12px}.menu-button{display:none}.announcement{background:var(--green);color:#eef5e8;font-size:11px;text-align:center;padding:7px 20px;letter-spacing:.02em}.announcement a{text-decoration:underline;text-underline-offset:2px}.nav-drawer{padding:20px 0;border-top:1px solid var(--line)}.nav-drawer a{display:block;padding:12px 0;font-size:17px}.home-hero{padding:70px 0 55px}.hero-layout{display:grid;grid-template-columns:1.15fr 1fr;gap:65px;align-items:center}.hero-copy h1{margin:18px 0 24px}.hero-copy h1 em{color:#577f4e;font-weight:400}.hero-copy>p{font-size:17px;max-width:500px}.hero-copy .actions{margin-top:28px}.hero-footnote{display:flex;gap:18px;font-size:11px;margin-top:23px;color:var(--muted);flex-wrap:wrap}.hero-footnote span:before{content:'✓';margin-right:6px;color:var(--green)}.hero-board{background:var(--sage);padding:28px;border:1px solid #d4dece;border-radius:24px;position:relative;min-height:420px}.board-top{display:flex;justify-content:space-between;align-items:center;font-size:10px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;margin-bottom:25px}.board-top i{width:7px;height:7px;border-radius:50%;background:#5e8741;display:inline-block;margin-right:6px}.board-title{font-size:30px;font-family:'DM Serif Display',Georgia,serif;line-height:1.2;margin-bottom:24px}.board-row{display:flex;align-items:center;gap:12px;padding:16px;border:1px solid #dce3d6;border-radius:13px;background:#fff;margin:12px 0;box-shadow:0 5px 10px #20352b04}.board-row:nth-of-type(3){margin-left:25px}.board-icon{width:40px;height:40px;border-radius:11px;display:grid;place-items:center;font-size:21px;background:var(--peach);flex-shrink:0}.board-row:nth-of-type(3) .board-icon{background:var(--lilac)}.board-row:nth-of-type(4) .board-icon{background:var(--gold)}.board-row strong{font-size:13px;display:block}.board-row p{font-size:11px}.board-arrow{margin-left:auto;font-size:20px}.board-note{display:flex;gap:10px;align-items:center;font-size:11px;margin-top:25px}.board-note b{display:grid;place-items:center;width:28px;height:28px;border-radius:50%;background:var(--green);color:white;flex-shrink:0}.hero-search{display:flex;align-items:center;margin-top:45px;border:1px solid #cad7c4;border-radius:13px;background:#fff;padding:13px 15px;gap:13px}.hero-search input{min-width:0;flex:1;border:0;background:none;padding:7px;outline:none;font-size:14px}.hero-search svg{width:20px;height:20px;stroke:var(--muted);fill:none}.discovery-strip{display:flex;gap:10px;flex-wrap:wrap;margin-top:14px;font-size:11px;align-items:center}.discovery-strip a{background:#eeeee7;border-radius:30px;padding:4px 10px}.discovery-strip a:hover{background:var(--lime)}.value-strip{border-block:1px solid var(--line);padding:21px 0}.value-strip .wrap{display:flex;justify-content:space-between;align-items:center;gap:20px;flex-wrap:wrap}.value-strip p{font-size:12px}.value-strip strong{font-weight:600;color:var(--ink)}
.category-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.category-card{display:flex;align-items:center;gap:12px;padding:18px;border:1px solid var(--line);border-radius:12px;background:#fff;transition:background .15s}.category-card:hover{background:var(--lime)}.category-card span:first-child{font-size:20px;background:var(--sage);width:38px;height:38px;display:grid;place-items:center;border-radius:9px}.category-card strong{font-size:12px;display:block}.category-card small{font-size:10px;color:var(--muted)}.category-card b{margin-left:auto;font-size:17px;font-weight:400}.tool-card{display:flex;flex-direction:column;position:relative;min-width:0}.tool-card-head{display:flex;gap:12px;align-items:center;margin-bottom:14px}.tool-monogram{width:45px;height:45px;display:grid;place-items:center;border:1px solid #233a2d14;border-radius:11px;font-size:15px;font-weight:700;flex-shrink:0}.tool-card h3{font-size:18px}.tool-card .tool-category{font-size:10px;color:var(--muted)}.tool-card-head .icon-button{margin-left:auto;width:34px;min-width:34px;min-height:34px}.tool-card .tool-description{min-height:65px;font-size:13px;line-height:1.7}.tool-card .tool-meta{display:flex;gap:6px;flex-wrap:wrap;margin:17px 0 20px}.tool-card .tool-bottom{display:flex;align-items:center;justify-content:space-between;border-top:1px solid var(--line);padding-top:15px;margin-top:auto}.text-button{border:0;background:none;padding:5px 0;color:var(--green);font-size:12px;font-weight:600}.text-button:hover{text-decoration:underline}.text-button[aria-pressed=true]{color:#465d0f}.text-button svg{width:15px;height:15px;vertical-align:-3px;fill:none;stroke:currentColor;stroke-width:1.5}.comparison-card{padding:26px;display:flex;flex-direction:column}.comparison-icons{display:flex;gap:13px;align-items:center;margin-bottom:20px}.comparison-icons>span:nth-child(2){font-family:Georgia,serif;font-style:italic;color:var(--muted)}.comparison-card h3{font-size:20px}.comparison-card p{margin-top:10px;margin-bottom:20px}.comparison-card .read-link{font-size:12px;margin-top:auto;font-weight:600}.playbook-card{overflow:hidden;padding:0}.playbook-art{height:115px;display:flex;align-items:center;justify-content:space-between;padding:24px 28px;background:var(--peach)}.playbook-art .number{font-family:Georgia,serif;font-size:60px;line-height:1;opacity:.7}.playbook-art .art-symbol{font-size:50px;opacity:.6}.playbook-card:nth-child(3n+2) .playbook-art{background:var(--lilac)}.playbook-card:nth-child(3n) .playbook-art{background:var(--sage)}.playbook-card .card-body{padding:24px}.playbook-card h3{margin:10px 0 13px}.playbook-card .read-link{display:block;margin-top:20px;font-size:12px;font-weight:600}.business-card{background:transparent;padding:24px 0;border:0;border-top:1px solid #bcccb6;border-radius:0}.business-card .eyebrow{color:#557047}.business-card h3{font-family:'DM Serif Display',Georgia,serif;font-size:26px;font-weight:400}.business-card p{margin-top:10px}.newsletter-panel{display:grid;grid-template-columns:1fr 1fr;gap:65px;padding:48px;background:var(--green);color:white;border-radius:22px;align-items:center}.newsletter-panel h2{font-size:43px}.newsletter-panel p{color:#d4e0ce;font-size:14px;margin-top:16px}.newsletter-panel .eyebrow{color:var(--lime);margin-bottom:12px}.newsletter-form label{display:block;font-size:12px;margin-bottom:6px}.email-input-row{display:flex;gap:8px}.email-input-row input{background:#fff;border:1px solid #bfd2b5;border-radius:8px;min-width:0;flex:1;padding:12px;color:var(--ink)}.consent-label{display:flex!important;gap:8px;align-items:flex-start;font-size:11px!important;color:inherit;margin-top:12px}.consent-label input{margin-top:4px;flex-shrink:0;accent-color:var(--green)}.newsletter-panel .consent-label{color:#e3eddd}.newsletter-panel .consent-label a{text-decoration:underline}.form-status{margin-top:12px;font-size:12px}.form-status.error{color:#972c20;background:#ffe9e4;padding:12px;border-radius:8px}.newsletter-panel .form-status.error{color:#ffe1d3;background:#ffffff14}
.page-hero{padding:55px 0 38px;border-bottom:1px solid var(--line)}.page-hero .eyebrow{margin-bottom:14px;display:block}.page-hero h1{font-size:clamp(38px,4.5vw,58px)}.page-hero p{max-width:680px;margin-top:18px;font-size:16px}.breadcrumbs{display:flex;gap:8px;flex-wrap:wrap;font-size:11px;color:var(--muted);margin-bottom:26px}.breadcrumbs a{text-decoration:underline;text-underline-offset:3px}.library-layout{display:grid;grid-template-columns:220px minmax(0,1fr);gap:35px;padding:35px 0 70px}.filter-panel{align-self:start;position:sticky;top:110px}.filter-panel h2{font-family:inherit;font-weight:600;font-size:14px;margin-bottom:18px}.filter-group{border-bottom:1px solid var(--line);padding-bottom:20px;margin-bottom:20px}.filter-group label{display:block;font-size:12px;font-weight:600;margin-bottom:7px}.filter-group select,.filter-group input[type=search]{width:100%;border:1px solid var(--line);background:#fff;border-radius:8px;padding:10px;font-size:12px;color:var(--ink)}.filter-group .check-label{display:flex;align-items:center;gap:8px;font-weight:400;margin-top:12px}.filter-group input[type=checkbox]{accent-color:var(--green)}.results-toolbar{display:flex;justify-content:space-between;align-items:center;margin-bottom:20px;gap:10px}.results-toolbar p{font-size:12px}.results-toolbar select{background:#fff;border:1px solid var(--line);padding:8px;border-radius:7px;font-size:12px;max-width:180px}.library-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:15px}.library-grid .card{padding:20px}.filter-search{position:relative;margin-bottom:20px}.filter-search input{width:100%;padding:13px 15px;border:1px solid var(--line);border-radius:10px;background:white}.empty-state{border:1px dashed #aabb9e;border-radius:15px;text-align:center;padding:55px 25px;grid-column:1/-1}.empty-state h3{margin-bottom:12px}.empty-state p{max-width:480px;margin:0 auto 20px}.compare-tray{position:fixed;bottom:20px;left:50%;transform:translateX(-50%);z-index:60;width:min(740px,calc(100% - 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/* Editorial publication: tutorials take the lead; utilities support the reading. */
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/* Social media field guide: scoped editorial layout and local tools. */
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@media(max-width:700px){.social-guide .guide-planner{grid-template-columns:minmax(0,1fr);padding:21px}.social-guide .guide-planner>.button{justify-self:start}.social-guide .guide-answer{padding:23px}.social-guide .guide-process>div{padding:15px}.social-guide .guide-downloads{grid-template-columns:minmax(0,1fr)}}
@media(max-width:520px){.social-guide>section{margin:36px 0;scroll-margin-top:100px}.social-guide h2{font-size:29px}.social-guide h3{font-size:18px}.social-guide .guide-deck{font-size:18px}.social-guide .guide-facts{gap:18px 15px;padding:18px 0}.social-guide .guide-facts>span{font-size:12px}.social-guide .guide-facts b{font-size:9px}.social-guide .guide-answer{padding:21px 18px;border-left-width:3px}.social-guide .guide-answer h2{font-size:27px}.social-guide .guide-process p{font-size:13px}.social-guide .guide-process>div>span{font-size:8px}.social-guide .guide-planner{padding:18px;gap:12px}.social-guide .guide-planner select{font-size:16px}.social-guide .guide-planner>.button{width:100%}.social-guide .guide-route-result{padding:17px}.social-guide .guide-note{padding:19px 18px}.social-guide .guide-steps>li{padding-left:39px;font-size:14px}.social-guide .guide-steps>li:before{width:26px;height:26px;top:22px}.social-guide .guide-checklist label{padding:16px 9px;font-size:13px;gap:11px}.social-guide .worked-example{padding:18px}.social-guide .example-label{gap:12px;flex-wrap:wrap}.social-guide .example-label h3{font-size:14px;flex:1 1 170px}.social-guide .example-label .button{font-size:11px;min-height:36px}.social-guide .source-note{font-size:11px}.social-guide #social-reset-checks{margin-left:0}.lead-image .social-cover{inset:35px 20px 16px}.lead-image .social-cover>strong{font-size:31px}.social-cover>strong{font-size:26px}.side-stories .social-cover>strong{font-size:16px}}
@media(prefers-reduced-motion:reduce){.social-guide .guide-downloads>a,.social-guide .guide-checklist li{transition:none}}
@media print{.social-guide .guide-planner,.social-guide #social-reset-checks,.social-guide .example-label button{display:none!important}.social-guide .guide-answer,.social-guide .guide-note,.social-guide .guide-process>div{background:#fff;border-color:#bbb;box-shadow:none}.social-guide .guide-facts,.social-guide .guide-process>div,.social-guide .guide-downloads>a{break-inside:avoid}.social-guide h2,.social-guide h3,.social-guide .chapter-label{break-after:avoid}.social-guide .guide-checklist .is-checked{background:transparent}.social-guide>section{margin:25px 0}.social-guide .guide-downloads>a{padding:12px}}

.social-guide .guide-jumps{display:flex;gap:9px;flex-wrap:wrap;margin:20px 0 30px}.social-guide .guide-jumps a{border:1px solid #cad7c4;border-radius:30px;padding:8px 12px;font-size:12px;background:#fff;color:var(--green);text-decoration:none}.social-guide .guide-jumps a:hover{background:var(--lime)}@media(min-width:901px){.social-guide-layout .detail-sidebar{max-height:calc(100vh - 125px);overflow:auto;scrollbar-width:thin}}