{
  "title": "Synthetic September 2026 sales-analysis answer key",
  "synthetic": true,
  "currency": "USD",
  "eventPeriod": [
    "2026-09-01",
    "2026-09-30"
  ],
  "raw_rows": 27,
  "unique_event_ids": 25,
  "exact_duplicates_removed": 2,
  "cancelled_events_removed": 2,
  "retained_events": 23,
  "sale_events": 20,
  "refund_events": 3,
  "unresolved_costs_before_confirmation": 1,
  "unresolved_costs_after_confirmation": 0,
  "missing_cost_event_id": "S015",
  "confirmed_cost_usd": "12.00",
  "totals": {
    "gross_sales_usd": "804.00",
    "discounts_usd": "34.00",
    "refunds_usd": "68.00",
    "cogs_usd": "306.00",
    "payment_fees_usd": "63.10",
    "shipping_cost_usd": "92.00",
    "net_sales_usd": "702.00",
    "contribution_usd": "240.90",
    "completed_orders": 20,
    "units_sold_before_returns": 33,
    "retained_events": 23,
    "contribution_rate": "0.343162"
  },
  "by_channel": {
    "website": {
      "gross_sales_usd": "418.00",
      "discounts_usd": "18.00",
      "refunds_usd": "18.00",
      "cogs_usd": "159.00",
      "payment_fees_usd": "15.00",
      "shipping_cost_usd": "44.00",
      "net_sales_usd": "382.00",
      "contribution_usd": "164.00",
      "completed_orders": 10,
      "units_sold_before_returns": 17,
      "retained_events": 11,
      "contribution_rate": "0.429319"
    },
    "marketplace": {
      "gross_sales_usd": "386.00",
      "discounts_usd": "16.00",
      "refunds_usd": "50.00",
      "cogs_usd": "147.00",
      "payment_fees_usd": "48.10",
      "shipping_cost_usd": "48.00",
      "net_sales_usd": "320.00",
      "contribution_usd": "76.90",
      "completed_orders": 10,
      "units_sold_before_returns": 16,
      "retained_events": 12,
      "contribution_rate": "0.240312"
    }
  },
  "by_product": {
    "PAD": {
      "gross_sales_usd": "480.00",
      "discounts_usd": "22.00",
      "refunds_usd": "32.00",
      "cogs_usd": "180.00",
      "payment_fees_usd": "36.84",
      "shipping_cost_usd": "47.50",
      "net_sales_usd": "426.00",
      "contribution_usd": "161.66",
      "completed_orders": 10,
      "units_sold_before_returns": 15,
      "retained_events": 11,
      "contribution_rate": "0.379484"
    },
    "POUCH": {
      "gross_sales_usd": "324.00",
      "discounts_usd": "12.00",
      "refunds_usd": "36.00",
      "cogs_usd": "126.00",
      "payment_fees_usd": "26.26",
      "shipping_cost_usd": "44.50",
      "net_sales_usd": "276.00",
      "contribution_usd": "79.24",
      "completed_orders": 10,
      "units_sold_before_returns": 18,
      "retained_events": 12,
      "contribution_rate": "0.287101"
    }
  },
  "by_channel_product": {
    "website / PAD": {
      "gross_sales_usd": "256.00",
      "discounts_usd": "14.00",
      "refunds_usd": "0.00",
      "cogs_usd": "96.00",
      "payment_fees_usd": "8.76",
      "shipping_cost_usd": "23.00",
      "net_sales_usd": "242.00",
      "contribution_usd": "114.24",
      "completed_orders": 5,
      "units_sold_before_returns": 8,
      "retained_events": 5,
      "contribution_rate": "0.472066"
    },
    "website / POUCH": {
      "gross_sales_usd": "162.00",
      "discounts_usd": "4.00",
      "refunds_usd": "18.00",
      "cogs_usd": "63.00",
      "payment_fees_usd": "6.24",
      "shipping_cost_usd": "21.00",
      "net_sales_usd": "140.00",
      "contribution_usd": "49.76",
      "completed_orders": 5,
      "units_sold_before_returns": 9,
      "retained_events": 6,
      "contribution_rate": "0.355429"
    },
    "marketplace / PAD": {
      "gross_sales_usd": "224.00",
      "discounts_usd": "8.00",
      "refunds_usd": "32.00",
      "cogs_usd": "84.00",
      "payment_fees_usd": "28.08",
      "shipping_cost_usd": "24.50",
      "net_sales_usd": "184.00",
      "contribution_usd": "47.42",
      "completed_orders": 5,
      "units_sold_before_returns": 7,
      "retained_events": 6,
      "contribution_rate": "0.257717"
    },
    "marketplace / POUCH": {
      "gross_sales_usd": "162.00",
      "discounts_usd": "8.00",
      "refunds_usd": "18.00",
      "cogs_usd": "63.00",
      "payment_fees_usd": "20.02",
      "shipping_cost_usd": "23.50",
      "net_sales_usd": "136.00",
      "contribution_usd": "29.48",
      "completed_orders": 5,
      "units_sold_before_returns": 9,
      "retained_events": 6,
      "contribution_rate": "0.216765"
    }
  },
  "scope": "Operational contribution after item cost, transaction fees and seller-paid shipping only. Excludes advertising, overhead, owner labor and taxes. Refunds do not reverse costs in this synthetic scenario."
}