Quick answer
I used HeyGen to create a short founder intro so I could explain the site in a more personal way without setting up a full camera, lighting, and editing workflow. The result is useful for short explanations, landing-page intros, and founder context, but it still needs a real script and a clear reason to exist.
Why this was useful
It reduced production friction enough that adding a human introduction to the page felt realistic instead of turning into a full content project.
What made it work
A narrow use case, concise script, and clear page context kept the video from feeling like generic AI filler.
Where I would be careful
Longer, more emotional, or trust-sensitive videos usually need more nuance than an avatar workflow can provide well.
Why I used an AI avatar for this page
Seller Insider Hub is meant to feel practical and human. I wanted an introduction that felt more personal than text alone, but I did not want to create friction around filming, retakes, or editing every time I wanted to update the page.
An AI avatar made sense here because the goal was simple: a short founder explanation, not a polished sales video. For a small business owner, that distinction matters. This approach is usually strongest when the message is clear, brief, and informational.
The basic workflow I followed
Start with a tight script that explains who you are, what the page is for, and what the viewer should understand after watching.
Use HeyGen to create the video, paying attention to pacing, pronunciation, and whether the delivery sounds natural enough for your brand.
Use the video as support, not as the whole message. The surrounding copy still needs to carry the trust and implementation story.
What I would do differently next time
- I would tighten the script even more so each line carries a clear purpose.
- I would test alternate phrasing for any words or product names that AI voices can mis-handle.
- I would plan the page layout first so the video, transcript summary, and CTA all support each other cleanly.
When this kind of AI video is actually useful
This format can work well for founder intros, onboarding explainers, simple page walkthroughs, and short customer education videos. It is not a replacement for every kind of video. If the content depends on personality, nuance, or deep trust, a real filmed video may still be the better choice.
Who this is a fit for
This kind of workflow is most useful for small business owners, consultants, agencies, and educators who want a quick explanatory layer on a page without creating a full video production process each time.